OUR ROADMAP TO SUSTAINABILITY

At MAGANA, we are acutely aware of the challenges we face as mankind when it comes to climate change. This
reality, for which we are collectively responsible, guides our choices. Our roadmap is a compass for responsible
decisions—today and long term.

We favour recycled and recyclable materials wherever feasible.

We prioritize suppliers with proven eco-practices—even when it costs more.

We design for energy efficiency across operations.

We donate a portion of profits to NGOs addressing climate change.

We aim to inspire sustainable habits in business and daily life.

Objective: 1 Billion Trees planted

We are proudly supporting the Trees for the future foundation, a USD based NGO, in their green belt project to plant 1 billion trees across sub-Saharan Africa. These trees are helping the restoration of land, the training of farmers in sustainable methods and are empowering communities across the continent.

THE MAGANA PLEDGE

The first MAGANA collection named TRIBUTE paid homage to Thousand-year-old cities (Fes, Istanbul and
Kyoto) and then deserts (Sonora, Liwa and Tundra). Every one of those watches sold helped us finance the
planting of 212 trees via Trees.org. For every 10 watches sold, we plant 2,120 trees helping to:

  • Sequester ~360 kg of CO₂ annually
  • Produce ~340 kg of organic fruits & vegetables annually
  • Rehabilitate ~2,900 m² of farmland

For all future MAGANA timepieces, we expect to keep the same pledge of planting 212 Trees for every single watch sold.
We can’t do this alone.

By choosing MAGANA, you’re not just buying a watch you’re investing in a more
sustainable future.