THE BIRTH OF MAGANA
"I fell in love with mechanical watchmaking in 2003 when I landed my first job working in the industry. I was – and still am – in awe when I discovered the ingenuity developed by the
earliest watchmakers from the 16th century onwards who have combined knowledge of mathematics, astronomy, physics and chemistry to invent these mechanical devices that are able
to measure time continuously and consistently.
As an industry insider and a watch collector, I have often wondered why it was that a useful mechanical complication of great quality, in a beautifully finished timepiece needed to be so
expensive, limiting the accessibility to such wonderful devices to a small portion of people around the world. This ever-present question led me to the dream of creating Magana
someday.
As I started working on making this vision a reality, I also asked myself “Why” would I go through the trouble of creating yet another brand, let alone one that is the field of watchmaking.
Indeed, starting a brand from scratch is not an easy challenge, nor is success guaranteed, but having a purpose can certainly make the difference. And so, in the summer of 2021, I
have started working on developing not just a watch, but a brand. The ambition I have for Magana is to spread universal values that are dear to me and that I believe – naively perhaps
– can help make the world a better place. These are values of Culture, Togetherness and Mindfulness.
I am hopeful that what we try to achieve through Magana will resonate with people around the world.
Thank you for your support!"
Omar
OUR AMBITION IS TO CREATE RELIABLE AND QUALITATIVE TIMEPIECES THAT ARE TIMELESS AND ENJOYABLE.
OUR AMBITIONS
It is simply to offer timeless pieces of great quality at a fair and just price. But above and beyond the product, we truly aim to build a community around our values of Culture, Togetherness and Mindfulness. We want for every owner of a Magana product to take pride in these values and in the fact that their purchase is actually helping real people in Sub-Saharian Africa, thanks to our Tree Planting program through Trees for the future. Indeed, every timepiece that we manufacture and sell allows the financing and planting of 212 trees, and through that, it helps the push for education, the fight against desertification, and the fight against the risks of famine.
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A TRULY GLOBAL APPROACH
While globalization may have bad press, we acknowledge that a project such as Magana could not exist without it. The whole process, from start to finish, could only exist because of it. While the company is established and run from Dubai, UAE, we did do our design work in France, our Research & Development in La-Chaux-de-Fonds, Switzerland, our component manufacturing in Hong Kong and our movements are sourced from Japan. We have carefully curated our list of suppliers working with only those that could match our highest standards of quality and efficiency.