About Us
THE BIRTH OF MAGANA
I fell in love with watchmaking in 2003, during my first job in the industry. The genius of the early watchmakers blending mathematics, astronomy, physics, and chemistry still fills me with awe.
As an insider and a collector, I kept asking myself: why must a beautifully finished watch with a true, useful complication remain out of reach for most? Beyond that, I wondered why so few brands spoke to the deeper meaning of time itself our most universal and profoundly human resource. I wanted to create a brand with a raison d’être rooted in purpose, emotion, and connection. That vision became MAGANA.
In 2021, I set out to build not just a watch, but a brand with soul one that gives time its rightful place: taking time for who and what truly matters. MAGANA embodies three values close to my heart Culture, Togetherness, and Mindfulness as a reminder that we can all make the world a little better, one moment at a time.
Thank you for sharing this journey,
Omar Chaoui – Founder
At MAGANA we aspire for your timepiece to be a daily companion that reminds you to give time its true value. Use it as the most reliable, enduring and meaningful gift you can give yourself and those around you.
Time that matters.
OUR AMBITION
At MAGANA, time is the ultimate luxury—the resource we protect. We craft timeless, high-quality timepieces at a fair price so you can make time for who and what matters. Beyond the watch, we’re building a community grounded in Culture, Togetherness, and Mindfulness. Every MAGANA purchase funds 212 trees through Trees for the Future in Sub-Saharan Africa—restoring land, supporting education, and reducing hunger.
A TRULY GLOBAL APPROACH
Globalization gets a bad rap, but thoughtful globalization makes MAGANA possible. Run from Dubai, our watches are designed in Europe, built with components from China, and powered by movements from Japan. We have carefully curated our list of suppliers working with only those that could match our highest standards of
quality and efficiency.