Tribute to Tundra

The Sands of Time collection is a tribute to humanity’s shared responsibility in looking after mother earth., This chapter celebrates Togetherness by drawing inspiration from the three great deserts of the world—each telling a story of resilience, beauty, and the impact of climate change. 

The Sands of Time collection explores three distinct desert landscapes: The Icy deserts of the northern hemisphere, home of the Permafrost. Sandy deserts of the Gulf region in the Middle East, and lastly, Cactus-filled deserts found in the Americas.

This model is called Tribute to Tundra. It is a reflection of the frozen, gravel-laden expanses of Arctic deserts, fragile yet integral to the planet’s balance.

For each colorway in the Sands of Time collection, only 17 examples are made available for sale, making every timepiece a rare and exclusive expression of artistry.

We believe that storytelling, whether through fashion or watchmaking, has the power to bring people together. Sands of Time is a perfect embodiment of that vision. At the heart of Magana is an unwavering commitment to Culture, Togetherness, and Mindfulness. This collection is a call to action: climate change affects us all, and only by coming together can we reverse its impact. True to its mission, Magana continues its pledge—for every watch sold, 212 trees will be planted, reinforcing its dedication to environmental preservation. Our craftsmanship remains uncompromising, merging timeless design with a deeper philosophical purpose. The Sands of Time collection is more than a watch; it is a reminder that time is our most precious resource—and that we must use it wisely and with conscience.